We are a store with kindness

Groton, Massachusetts - London, England - Rijeka, Croatia

Aren't almost all online stores the same? Well, not anymore. Our boutique, milk paint online store is different. It’s a business that isn’t price sensitive, one that doesn’t compromise the client experience to save a few Euros and one that doesn’t offer low-quality products. We compete on service, products and experience rather than price. It’s being distinct, leaving an impression on customers with each interaction. Someone will always find a way to be cheaper, but it's a race to the bottom. The race to the top makes more sense to us. We are focused on design, respect, integrity, innovation, sustainability and social entrepreneurship. It requires patience, passion and perseverance. The race to the top is the long-term path with the desirable outcome. Loyalty is earned over time through exceptional products and consistent service that builds customer trust. The price is the same for every person who buys that item at retail. The value is different for everyone. Low price is the last refuge for marketers who don’t have the patience to demonstrate value for those that need it. The customer will remember the positive experience with the company and the product for longer than the usual discount.


Milk Paint Boutique is a specialised premium and the online boutique store offered by Konsiteo Limited. First, in 2014 we started with the idea of connecting building material manufacturers, their products (mortars, grouts, adhesives, bricks), architects, contractors and customers. Then, in 2018 suddenly we found out about milk paint and the first manufacturer since 1974 The Old Fashioned Milk Paint. We realised that we prefer to offer milk paint because this product makes people happy and contributes to their healthy everyday environment. It's a business with purpose, a team with purpose and a store with kindness - everything that we enjoy and that we stand for. Now we are focused on milk paint, extraordinary customer experience and on building long-term relationships with our supplier and customers.


There are two paths: "We'll serve just enough to make the maximum profit" or "We'll profit just enough to provide the maximum service". We've chosen the second path. If you’re working overtime to sell mediocre products to low demanding customers, consider an alternative, serving the most dedicated customers with something remarkable. We are aware we’re not the cheapest option in the market, but we make up for that by providing our clients with the best customer experience. Customer satisfaction is our number one priority.


Konsiteo Ltd. Limited by shares company registered in England and Wales at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. Company Registration Number: 09835328. VAT Registration Number: GB 226792289. ICO Registration Number: ZA150392. IBAN: HR8024070001100452943, BIC: OTPVHR2X. Director: Alen Karlovic.​​​

Milk Paint Boutique

European centre of excellence for milk paint

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Konsiteo Limited
71-75 Shelton Street, Covent Garden
London WC2H 9JQ, Great Britain, UK
VAT ID: GB 226 792 289, HR 99 353 656 457

Director: Alen Karlovic, Civil Engineer

Made with ♡ in Covent Garden, London & Rijeka, Croatia

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Our warehouse is located in Rijeka

A store with kindness ™